Truth OR Trend 101

TRUSTED NUTRITION BACKED BY FACT, NOT FAD

Study up on this program and you’ll discover formulas that are free of grains, or corn, wheat and soy, but full of ingredients chosen to serve a specific purpose—delivering exactly what your pet needs to thrive, and none of what he doesn’t.

nutrition you want without ingredients you don’t
  • Every ingredient chosen for a specific functional or nutritional purpose
  • Made without grains, or without corn, wheat or soy
  • Made without artificial colors or flavors
  • Made without poultry by-product meal

Outstanding nutrition and taste in a grain-free dog food.

Grain-free and no corn, wheat or soy formulas, fine-tuned to fuel your varsity athlete.

Specialized nutrition for unique needs in a grain-free dog food.

Breakthrough nutrition to support cognitive health, made without corn, wheat or soy.

Fine-tuned nutrition to feed your cat’s natural instincts
  • Grain free options formulated without corn, wheat or soy
  • Natural plus essential nutrients
  • Highly digestible dry formulas promote optimal nutrient absorption

True Nature

Natural Chicken & Egg Formula Plus Essential Nutrients, optimized for lean muscle, strength and energy, with chicken as the #1 ingredient.

True Nature

Natural Salmon & Egg Formula Plus Essential Nutrients, made with 40% protein and salmon as the #1 ingredient.